A New "Blue Ocean Strategy" for TiVo: CoTiVo

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[Reisman on User-Centered Media] TiVo needs a new way to stand out. Being better than Brand X (like Apple) gives them a niche, but to really be a power they must be more than just a better box, or another feature offered by Comcast and other distributors. CoTiVo is a new way to extend Tivo's Tahiti strategy beyond their proprietary set-top/media center boxes, into profitable waters in which the cable and satellite guys will be out of their depth.

Some slightly related:

[Gadgets99 - Your source for gadget news.] The Queen's GPS-Enabled Baton: :19 Engadget Apple planning subscription version of iTunes? Depends on how badly do you want... Gizmodo TiVo Lives: Comcast Partnership Officially Announced 15/03/05 19:18 Pocket PC Thoug... ... Plantronics 'Tahiti' and 'Tonga' Bluetooth headsets Engadget 10/03/05 22:17 \"Plantronics Plantronics

[Gadgets99 - Your source for gadget news.] Apple planning subscription version of iTunes? Depends on how badly do you want to believe...: Apple planning subscription version of iTunes? Depends on how badly do you want to believe... Bicycle Tire Carpeting 15/03/05 20:17 Gizmodo Buildings In About 12 Hours 15/03/05 20:17 Gizmodo TiVo... 17:17 Engadget Sony Ericsson @ CTIA - W800 Walkman phone packaging 15/03/05 17:17 Engadget TiVo

[Gadgets99 - Your source for gadget news.] The shuffle shirt: 15/03/05 17:17 Engadget TiVo and Comcast officially tie the knot 15/03/05 16:17 Pocket PC Thoug... amped about EV-DO. If you're 18-35, that is. 15/03/05 16:17 Engadget TiVo and Comcast talking yet... Thoug... Bloggers Must Reveal Sources to Apple in Info Leak Legal Case 15/03/05 15:19 infoSync World

[Gadgets99 - Your source for gadget news.] Dell Inspiron 6000, Midrange Widescreen Laptop: phone packaging 15/03/05 17:17 Engadget TiVo and Comcast officially tie the knot 15/03/05 16:17... wants you to get amped about EV-DO. If you're 18-35, that is. 15/03/05 16:17 Engadget TiVo... 15:19 Pocket PC Thoug... Bloggers Must Reveal Sources to Apple in Info Leak Legal Case 15/03/05

[Gadgets99 - Your source for gadget news.] Clocky hides when you hit snooze: Ericsson @ CTIA - W800 Walkman phone packaging 15/03/05 17:17 Engadget TiVo and Comcast officially tie... 16:17 Engadget TiVo and Comcast talking yet again? 15/03/05 16:17 Engadget Emiew \"wheels out\" fast-moving robot 15/03/05 15:19 Pocket PC Thoug... Bloggers Must Reveal Sources to Apple in Info

[Gadgets99 - Your source for gadget news.] New HP Technology Helps Batteries Last Longer: amped about EV-DO. If you're 18-35, that is. 15/03/05 16:17 Engadget TiVo and Comcast talking yet... Thoug... Bloggers Must Reveal Sources to Apple in Info Leak Legal Case 15/03/05 15:19 infoSync...-December, but up until now all we’d been able ... Plantronics 'Tahiti' and 'Tonga

[Gadgets99 - Your source for gadget news.] TiVo and Comcast talking yet again?: TiVo and Comcast talking yet again? 15/03/05 16:17 Engadget Emiew \"wheels out\" fast-moving robot 15/03/05 15:19 Pocket PC Thoug... Bloggers Must Reveal Sources to Apple in Info Leak Legal Case... that they’re som... Plantronics 'Tahiti' and 'Tonga' Bluetooth headsets Engadget 10/03/05 22:17

[Thomas Hawk's Digital Connection] Save TiVo and the Perfect Machine: is needed is the oft-rummored Apple/TiVo marriage, he does point out that the "perfect machine" does fit... of audio and video available online. The new project -- which TiVo calls "Tahiti" -- essentially...Geeking with Greg: Save TiVo and the perfect machine Greg Linden blogs about the "perfect"TiVo

[indieWIRE BLOGS > Docu-Blog/Steve's POV] Why Save Tivo?: . The Tahiti software that was announced at CES is the breakthrough that Tivo needed to ignite... Here's a take - maybe Tivo shouldn't be saved. Now, I say this as the owner of 3 Tivo boxes (2 series II) that I love. But let's look at the marketing battle that's been waged so far. Tivo owners

[indieWIRE BLOGS > Docu-Blog/Steve's POV] God's Machine...: during the lul between niche and mass? Apple Newton anyone? Tahiti is a great name for the next... Om Malik sums up the Tivo debate here My two cents: Tivo is code for a movement, not a company or a box. Tivo means- media that you control, not that controls your life. When people like Michael

[Beaverhausen Blog] Time-Shifting Is So 2000: And then there was Wednesday night's surprise -- Bill Gates at CES announcing a pact with TiVo to let content be shared onto Microsoft Portable Media Devices. (The Apple Color iPod can eat its heart out.) It's all part of TiVo's master strategy to distinguish itself from those plain vanilla set-top boxes the cable companies are shoving down our throats, hoping to choke off the DVR-innovator from its customer base. It's called "Project Tahiti."

Posted at May 09, 2005 01:02 PM | Comments (0) | TrackBack (0)